Go / no-go on a new device launch
Launch or notHardProblem. A PM proposes a new Amazon device. Leadership needs a go/no-go. Build the economic case. How do you decide?
Before you reveal: say your answer out loud, as if you were in the real interview — get your reasoning across clearly first. There is no single correct answer: reading what the interviewer is really after and defending your own thinking is what makes an answer strong.
Interview tips
Strong-answer signal: framing go/no-go as downstream NPV net of cannibalization, forecasting with analogs/conjoint/diffusion, and presenting scenarios with sized downside. Common trap: rejecting a device on the hardware loss, or a single-point unit-economics case.