Click-to-WhatsApp conversions drop in Brazil — diagnose it
Diagnose a problemMediumProblem. Conversions from click-to-WhatsApp ads (Instagram/Facebook ad → WhatsApp chat with a business → purchase) fell about 15% in Brazil last month. The PM wants to know why. How do you approach it, knowing you can't read the conversations?
Before you reveal: say your answer out loud, as if you were in the real interview — get your reasoning across clearly first. There is no single correct answer: reading what the interviewer is really after and defending your own thinking is what makes an answer strong.