Did the latest video drive Feastables sales, and by how much?

Measure impactHard

Problem. Feastables sales in the US were 25% higher in the week of the latest main-channel video than the week before. The brand team wants to say the video drove a 25% lift. Is that right, and if not, how would you estimate the real effect?

Before you reveal: say your answer out loud, as if you were in the real interview — get your reasoning across clearly first. There is no single correct answer: reading what the interviewer is really after and defending your own thinking is what makes an answer strong.

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