A Home A/B is positive — should you ship it?

Launch or notHard

Problem. A Home layout A/B is positive on the primary metric (launches per open, +4%). But you suspect the win is partly the content it happened to surface, and partly novelty. Should you ship?

Before you reveal: say your answer out loud, as if you were in the real interview — get your reasoning across clearly first. There is no single correct answer: reading what the interviewer is really after and defending your own thinking is what makes an answer strong.