Measure a brand-marketing campaign you couldn't A/B

Measure impactHard

Problem. Snap ran a brand-marketing campaign in a few countries to drive new users and engagement — not a randomized experiment. Leadership asks its impact. How do you measure it?

Before you reveal: say your answer out loud, as if you were in the real interview — get your reasoning across clearly first. There is no single correct answer: reading what the interviewer is really after and defending your own thinking is what makes an answer strong.

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