Forty businesses joined the pilot and only nine went live. Why?

Diagnose a problemMedium

Problem. Six weeks ago, 40 businesses joined the pilot for a new Stripe product. Only 9 have processed a live transaction. The PM thinks the product isn't compelling. How would you figure out what's going on?

Before you reveal: say your answer out loud, as if you were in the real interview — get your reasoning across clearly first. There is no single correct answer: reading what the interviewer is really after and defending your own thinking is what makes an answer strong.

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