Did the Partner Plus 60% split actually help?

Measure impactHard

Problem. Twitch's Partner Plus program gives eligible streamers a better split (60% vs 50%) once they cross a subscription threshold. Leadership asks whether the program actually improved outcomes (creator retention, streaming, revenue). How do you measure it?

Before you reveal: say your answer out loud, as if you were in the real interview — get your reasoning across clearly first. There is no single correct answer: reading what the interviewer is really after and defending your own thinking is what makes an answer strong.

← Should Twitch add a cheaper subscription tier?Define success for a new Bits package →