Reallocate the brand budget across channels

Launch or notHard

Problem. You have a fixed brand budget across TV, OOH, digital, and sponsorships. How do you decide the allocation, and how confident are you?

Before you reveal: say your answer out loud, as if you were in the real interview — get your reasoning across clearly first. There is no single correct answer: reading what the interviewer is really after and defending your own thinking is what makes an answer strong.

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