Does the churn-prevention play actually reduce churn?

Causal inferenceHard

Problem. The team built a churn model and a CS play that targets flagged at-risk accounts. Flagged accounts that got the play churned less. Did the play cause that, and is the model any good?

Before you reveal: say your answer out loud, as if you were in the real interview — get your reasoning across clearly first. There is no single correct answer: reading what the interviewer is really after and defending your own thinking is what makes an answer strong.

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