Your Feed scorecard has 60 metrics — how many 'wins' are fake?
Multiple testingHardProblem. Every Feed experiment reports a scorecard of ~60 metrics. This experiment shows 3 metrics "significant" at p < 0.05, the rest flat. The team is excited about the 3 wins. Should they be? How do you read a big scorecard honestly?
Before you reveal: say your answer out loud, as if you were in the real interview — get your reasoning across clearly first. There is no single correct answer: reading what the interviewer is really after and defending your own thinking is what makes an answer strong.
Clarify the question first
- "Were these 3 metrics pre-registered as the primary hypotheses, or are they the 3 that happened to pop out of 60?"
- "Are the 60 metrics independent, or highly correlated (many are)?"
- "Are the 'wins' in the primary metric family, or scattered secondary metrics?"
Lay out your approach
- Do the false-positive math. At α = 0.05, testing 60 truly-null metrics yields about 3 false 'significant' results by chance alone. So "3 of 60 significant" is exactly what you'd expect if the feature did nothing. That reframes the excitement.
- Separate primary from exploratory. A pre-registered primary metric significant at 0.05 is meaningful; 3 significant metrics cherry-picked from 60 secondaries are likely noise. The fix starts with declaring the primary metric before looking.
- Apply a multiple-testing correction to the scorecard — Bonferroni for a hard family, or Benjamini-Hochberg to control the false discovery rate more powerfully.
- Look for coherence. Real effects usually move a cluster of related metrics in a consistent story, not 3 unrelated ones.
Then check in: "Three significant out of sixty is roughly the false-positive rate at 0.05, so I'd distinguish the pre-registered primary from exploratory hits and correct for multiple testing. Want me to do the expected-false-positive math?"
Simulate the back-and-forth
Land a clear conclusion
Key summary — what really matters.
- 60 tests at α = 0.05 → ~3 false positives expected under a true null.
- Pre-register the primary metric; scorecard hits are exploratory.
- Correct for multiplicity — Bonferroni (strict) or Benjamini-Hochberg (FDR, more powerful).
- Correlation makes Bonferroni conservative; FDR/permutation fits better.
- Look for coherent metric clusters, not isolated significant metrics.
Expected false positives. With independent true-null metrics at level , the count of false positives is with mean . The chance of at least one:
So a "win somewhere" is nearly guaranteed even from a do-nothing feature.
Bonferroni. Control the family-wise error rate at 0.05 by testing each metric at . A scorecard p-value of 0.03 fails easily. Bonferroni assumes independence and is conservative under correlation.
Benjamini-Hochberg (FDR). Sort p-values ; find the largest with (say ), and reject all up to . This controls the expected fraction of false discoveries at , giving more power than Bonferroni when there are many metrics — the usual right tool for a big scorecard.
Coherence beats isolated hits. A real ranking win typically moves sessions, meaningful interactions, and retention together in a consistent direction. Three unrelated significant metrics with a flat primary is the fingerprint of noise, not effect.
| Dimension | What interviewers look for | Below the bar ❌ | Above the bar ✅ |
|---|---|---|---|
| Framing & estimand | Whether you separate primary from exploratory. | You treat all 60 metrics equally. | You anchor on a pre-registered primary metric. |
| Design validity | Whether you know the false-positive math. | "3 wins, ship it." | You show ~3 false positives are expected at α = 0.05 over 60. |
| Statistical rigor | Whether you apply a correct multiplicity fix. | No correction. | Bonferroni vs Benjamini-Hochberg, with correlation caveat. |
| Decision & trade-offs | Whether you demand coherence. | Ship on scattered hits. | Require the primary + a coherent metric cluster. |
| Communication | Whether you reframe the excitement honestly. | "Three metrics are significant." | "That's the noise rate; here's the real decision metric." |
Strong-answer signal: computing the expected false positives (m × α), insisting on a pre-registered primary, applying an FDR correction, and demanding a coherent metric story. Common trap: celebrating cherry-picked significant metrics from a large scorecard with no multiplicity correction.