A consent change hit coverage — measure its true impact
Causal inferenceHardProblem. A new consent/privacy rule rolled out (not randomized) and coverage and advertiser measurement dropped. Leadership wants the true causal impact — and the declined-consent users can't be tracked at all. How do you measure it?
Before you reveal: say your answer out loud, as if you were in the real interview — get your reasoning across clearly first. There is no single correct answer: reading what the interviewer is really after and defending your own thinking is what makes an answer strong.