Test a next-best-action tool for account executives
Experiment designHardProblem. Sales Programs built a tool that tells commercial account executives which of their accounts to contact this week and what to pitch, based on usage and engagement signals. There are 300 commercial AEs with about 80 accounts each. Design the test that decides whether to roll it out.
Before you reveal: say your answer out loud, as if you were in the real interview — get your reasoning across clearly first. There is no single correct answer: reading what the interviewer is really after and defending your own thinking is what makes an answer strong.