Play B's win rate looks worse overall but better in every segment. Which test?

Test selectionMedium

Problem. Two sales plays were used last quarter. Overall, play A won 26% of its opportunities and play B 21%, and a chi-square test on the 1,600 opportunities says B is significantly worse (p about 0.01). But within SMB and within enterprise, B's win rate is higher. Which test answers "is play B better?"

Before you reveal: say your answer out loud, as if you were in the real interview — get your reasoning across clearly first. There is no single correct answer: reading what the interviewer is really after and defending your own thinking is what makes an answer strong.

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