Does brand awareness actually cause trips?

Causal inferenceHard

Problem. Markets with higher brand awareness have more trips. Leadership concludes "raise awareness → more trips." Why be careful, and how would you test the brand-to-business causal chain?

Before you reveal: say your answer out loud, as if you were in the real interview — get your reasoning across clearly first. There is no single correct answer: reading what the interviewer is really after and defending your own thinking is what makes an answer strong.

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