Did the big sports deal actually pay off?

Measure impactHard

Problem. Prime Video spent heavily on live-sports rights (e.g., Thursday Night Football). Leadership asks whether it paid off. How do you measure the impact?

Before you reveal: say your answer out loud, as if you were in the real interview — get your reasoning across clearly first. There is no single correct answer: reading what the interviewer is really after and defending your own thinking is what makes an answer strong.