New-customer orders dropped 10% — what happened?

Diagnose a problemMedium

Problem. New-customer orders fell ~10% month-over-month. The PM wants to know why. How do you approach it?

Before you reveal: say your answer out loud, as if you were in the real interview — get your reasoning across clearly first. There is no single correct answer: reading what the interviewer is really after and defending your own thinking is what makes an answer strong.