DoorDash — Consumer & Growth — Product Case Questions

Role context: Data Scientist, Consumer & Growth Analytics · Est. study time: 35 min · 3 questions

How these map to the role

These are consumer-growth cases: an ambiguous question you frame into metrics and a measurement, and a recommendation you defend. The recurring instinct: push past vanity orders to incremental value and LTV, and remember it's a marketplace.

Each answer is a coaching walkthrough: a Sample answer (clarify → approach → a simulated back-and-forth → a clear call), then a Deep dive with illustrative example, then a Grading rubric.

Questions (3)

New-customer orders dropped 10% — what happened?Diagnose a problemMediumDid the promo actually drive incremental orders?Measure impactHardIs DashPass working — and should you change it?Measure successHard