Did the re-engagement campaign actually bring players back?
Measure impactHardProblem. A retargeting campaign to bring back lapsed players ran, and lots of reactivations are attributed to it. Leadership asks whether it actually worked. How do you measure it?
Before you reveal: say your answer out loud, as if you were in the real interview — get your reasoning across clearly first. There is no single correct answer: reading what the interviewer is really after and defending your own thinking is what makes an answer strong.