EA — Growth Analytics — Product Case Questions

Role context: Data Scientist, Growth Analytics · Est. study time: 40 min · 4 questions

How these map to the role

These are games-marketing cases: an ambiguous spend question you frame into a causal measurement, and a budget/ROI recommendation for media buyers. The recurring instinct: value is incremental player LTV (not attribution), and post-IDFA the truth comes from experiments + MMM, not attributed installs.

Each answer is a coaching walkthrough: a Sample answer (clarify → approach → a simulated back-and-forth → a clear call), then a Deep dive with illustrative example, then a Grading rubric.

Questions (4)

Marketing ROI dropped this quarter — what happened?Diagnose a problemMediumDid the re-engagement campaign actually bring players back?Measure impactHardShould you scale up the winning UA channel?Launch or notHardForecast a new game launch's marketing performanceForecastingHard