A new cross-brand identity graph is launching. Define success.

Measure successHard

Problem. The platform team rebuilt the identity graph so it links travelers across Expedia, Hotels.com and Vrbo more completely, including some probabilistic links like shared devices. It launches next quarter. Leadership asks you: how will we know it was a success?

Before you reveal: say your answer out loud, as if you were in the real interview — get your reasoning across clearly first. There is no single correct answer: reading what the interviewer is really after and defending your own thinking is what makes an answer strong.