Collaborating teams convert 6.5x better — should Growth spend $2M to chase it?
Measure impactHardProblem. Figma's research says teams that collaborate in their first month are 1.75x more likely to retain and 6.5x more likely to become a customer. Growth wants to spend $2M on a campaign to push new teams into collaborating in month one. Would you fund it?
Before you reveal: say your answer out loud, as if you were in the real interview — get your reasoning across clearly first. There is no single correct answer: reading what the interviewer is really after and defending your own thinking is what makes an answer strong.