New-advertiser acquisition dropped 20% QoQ — what happened?

Diagnose a problemMedium

Problem. New advertiser sign-ups fell about 20% quarter-over-quarter. The VP of Marketing wants to know why and what to do. How do you approach it?

Before you reveal: say your answer out loud, as if you were in the real interview — get your reasoning across clearly first. There is no single correct answer: reading what the interviewer is really after and defending your own thinking is what makes an answer strong.

Did the in-person events program actually drive advertiser revenue? →