Did the in-person events program actually drive advertiser revenue?
Measure impactHardProblem. Pinterest runs an expensive in-person events program (advertiser summits, dinners) to grow advertiser spend. Leadership asks whether it's worth it. Attribution credits it with a lot of revenue, but you're skeptical. How do you measure its true impact?
Before you reveal: say your answer out loud, as if you were in the real interview — get your reasoning across clearly first. There is no single correct answer: reading what the interviewer is really after and defending your own thinking is what makes an answer strong.