Should you double the SMB acquisition budget?

Launch or notHard

Problem. Pinterest is growing its SMB advertiser base. Leadership proposes doubling the SMB acquisition marketing budget. Should you, and how would you decide?

Before you reveal: say your answer out loud, as if you were in the real interview — get your reasoning across clearly first. There is no single correct answer: reading what the interviewer is really after and defending your own thinking is what makes an answer strong.

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