Did the regional price change actually drive the bookings lift?
Measure impactHardProblem. To grow monetization, Riot rolled out a regional RP repricing (adjusted RP-pack prices and a cheaper starter bundle) in a handful of markets chosen by the regional teams. Bookings rose in those markets, and leadership wants to credit the change with the full lift. Did it cause the lift, and how would you estimate the true incremental effect?
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