What is the CX org actually worth?

Measure impactHard

Problem. It is planning season. Finance is looking at CX as a cost line that scales with GMV, and GMV doubled last year. Your VP needs to justify the org. What do you build?

Before you reveal: say your answer out loud, as if you were in the real interview — get your reasoning across clearly first. There is no single correct answer: reading what the interviewer is really after and defending your own thinking is what makes an answer strong.