New sellers are dying. Price the fix

Launch or notHard

Problem. New-seller 30-day survival is 18% and falling. A new seller's first show typically gets around 11 viewers. Someone proposes reserving 5% of feed impressions for new sellers. It will cost GMV. Do you fund it?

Before you reveal: say your answer out loud, as if you were in the real interview — get your reasoning across clearly first. There is no single correct answer: reading what the interviewer is really after and defending your own thinking is what makes an answer strong.