Predict and validate player LTV early enough to bid
ForecastingHardProblem. UA bidding needs a player's LTV, but LTV plays out over months. Build a model that predicts LTV early from first-days behavior, and validate it. What makes games LTV hard?
Before you reveal: say your answer out loud, as if you were in the real interview — get your reasoning across clearly first. There is no single correct answer: reading what the interviewer is really after and defending your own thinking is what makes an answer strong.